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Black Friday · VIP early access
Shop Black Friday 24 hours early.
Last Black Friday we sold out. So this year our VIP list gets a 24-hour head start. Enter your details below to join the list, and we'll send you an exclusive code to use at checkout, so you can grab your pup's favourites before they sell out to the public on the 27th.
VIP early access opens in
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12am, Thursday 26 November (NZ time) for 24 hours. Public sale starts 27 November.
⚡ VIP early access is live now. Join below and we'll send your code straight away.
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You're on the VIP list!
Watch your inbox at 12am on 26 November (NZ time). Your exclusive code will be there, ready to use at checkout.
Browse the rangeBlack Friday is live!
VIP early access has ended and the sale is now open to everyone. Get in quick before your favourites sell out.
Shop the saleBlack FridayVIPEarly access
26 November
26 November
Up to30%off sitewide
What's on sale
Up to 30% off sitewide
Complete and balanced meals are up to 15% off (including subscriptions), meal toppers are up to 15% off, and the starter box is a fixed 30% off. VIPs get first pick before anything sells out.
Up to 15% offComplete meals
All complete and balanced meals are up to 15% off, including subscriptions. Just add water.
Add a photo in the section settingsUp to 15% off
Meal toppers
Meal toppers are up to 15% off. Sprinkle real, freeze-dried goodness over any bowl.
30% offStarter box
A fixed 30% off the starter box. Every recipe in one box, the easiest way to find your pup's favourite.
Black Friday 2025
Sold out.
Last year our Black Friday stock was gone before many of you got a chance. This year we're giving our VIP list 24 hours to shop first.
Get your code on 26 November
We'll send your exclusive code at 12am (NZ time) when early access opens.
Apply it at checkout
Enter your exclusive code in the discount code field at checkout for your discount to apply. Your code is valid from 26 to 29 November (NZ time).
FAQ
Black Friday questions
Still have a question? Chat to us using the online support chat in the bottom left of your screen. Our team will get back to you ASAP.
What is VIP early access?+
It's a 24-hour head start on our Black Friday sale. VIPs can shop from 12am on 26 November (NZ time), a full day before the sale opens to everyone on 27 November.
How do I get my VIP code?+
Join the VIP list on this page. We'll email your exclusive code at 12am on 26 November (NZ time), and text it too if you added your mobile and ticked the SMS box. Enter it in the discount code field at checkout for your discount to apply. Your code is valid from 26 to 29 November.
What's on sale?+
Complete and balanced meals are up to 15% off (including subscriptions), meal toppers are up to 15% off, and the starter box is a fixed 30% off.
Why should I shop early?+
Last Black Friday we sold out. Early access gives VIPs first pick before the public sale on the 27th, while everything is still in stock.
Can I use my code with other offers?+
No. Your VIP code can't be used with any other code or offer.
Can I return or exchange sale items?+
No. There are no refunds or exchanges on Black Friday sale items, unless they arrive faulty. If you forget to apply your code at checkout, we can't refund the difference afterwards, so double-check it's applied before you pay.
Do I have to give my mobile number?+
No, it's optional. Add it and tick the SMS box if you'd like your code by text too. We only text during special events and sales, and you can reply STOP anytime.
I'm a Purebowl subscriber. Will I miss out?+
No. The sale won't affect current subscribers. Your subscription is always kept in stock for your pup, even if items sell out in the sale.
The fine print
- VIP early access opens at 12am on 26 November 2026 (NZ time), 24 hours before the public sale on 27 November. Your VIP code is valid from 26 to 29 November 2026 (NZ time).
- Complete and balanced meals up to 15% off (including subscriptions), meal toppers up to 15% off, and the starter box a fixed 30% off.
- Your VIP code can't be used with any other code or offer.
- No refunds or exchanges on sale items (unless faulty). If you don't apply your code at checkout, we can't refund the difference afterwards.
- This sale won't affect current Purebowl subscribers. Your subscription is always kept in stock for your pup, even if items sell out in the sale.
- While stocks last.
Don't miss out again
VIP early access opens 26 November. Join the list now, it's free and takes 10 seconds.
