Our Story
+ Our story began with a simple yet powerful realisation: our beloved dog was struggling with persistent bad breath, itchy skin, and a dull coat. Like any caring pet parent, we were deeply concerned. We tried various commercial dog food brands, but the long lists of processed ingredients left us uneasy.
+ Determined to make a change, we decided to switch his diet to whole foods, believing that what’s good for us must be good for him too. The transformation was remarkable. His breath improved, his skin cleared up, and his coat became shiny and vibrant again. This eye-opening experience set us on a mission to help other pet parents see the incredible benefits of feeding their dogs whole, natural foods.