The Starter Pack

Name: The Starter Pack
Brand: Pure Bowl
Price: 167.58 NZD
Availability: InStock
Rating: 4.93 (545 reviews)

$167.58

All our best sellers in one.

An easy first step into real food. Our Freeze-dried dog rehydrates into a complete and balanced meal of raw food in 3 minutes.

Delivered dry, served raw.

300g rehydrates 1.5kg of RAW dog food.

Best seller 4 complete meals 2 meal toppers 7kg of raw food in one box New to raw? Start here Find their favourite

Variants

What's included in the Starter Pack?

4x 300g complete and balanced meals and 2x 150g meal toppers. 7kg of raw food in total.

Flavours: The Kingi, The Evie, The Charlie, The Toby, Venison Topper and Chicken Topper.

How much do i feed?

Every dog is different, so feeding amounts can vary based on factors like age, weight, activity level, and health goals. For the most accurate recommendation tailored to your pup, we suggest taking our free Meal Plan Quiz — it takes just a few minutes and does the hard work for you. https://www.purebowl.co.nz/pages/meal-plan-quiz

If you're after a quick reference in the meantime, the table below gives you a great snapshot of quantities and rehydration amounts to get started.

How do i claim the 30% discount?

First time ordering? Simply enter your email via our pop-up to claim 30% off all Starter Packs. It's our curated selection of best-sellers, perfect for trying everything we're known for in one go.

Shipping Details

Free Shipping on all orders to NZ over $140.00.

Delivered in 1-5 business days depending on location. Shipped via NZ post.

What's Inside

Real ingredients.
You can actually see.

Every piece in your dog's bowl is a real, identifiable ingredient. No fillers. No mystery meals. Just pure food.

Protein

Red Meat

Beef

100% real NZ beef, freeze-dried to lock in protein and rich natural flavour. A premium source of iron, zinc, and essential amino acids.

Muscle Strength & Energy

Protein

Lean Protein

Chicken

100% real NZ chicken breast, freeze-dried to preserve amino acids and natural flavour. Highly digestible and loved by even the fussiest dogs.

Muscle Growth & Repair

Omega-3

Oily Fish

Salmon

Wild-caught NZ salmon freeze-dried at peak freshness. One of the richest natural sources of EPA and DHA omega-3s for joint and coat support.

Joint & Brain Health

Omega-3

White Fish

Fish

Flaky freeze-dried NZ white fish packed with natural omega-3 fatty acids. Supports a shiny coat, healthy skin, and sharp brain function.

Coat & Skin Health

Fibre

Vegetable

Green Pea

Tiny but mighty — freeze-dried green peas are a great plant-based protein and fibre source. Supports healthy digestion and steady energy levels.

Gut Health & Digestion

Seed

Functional Seed

Pumpkin Seed

Rich in zinc, magnesium, and healthy fatty acids. Pumpkin seeds are a natural digestive aid and support a healthy urinary tract and immune system.

Immune & Digestive Support

Antioxidant

Superfruit

Cranberry

Freeze-dried cranberries packed with proanthocyanidins and antioxidants. Naturally supports urinary tract health and a strong immune defence.

Urinary & Immune Health

Antioxidant

Fruit

Peach

Naturally sweet freeze-dried peach slices rich in vitamins A and C. A gentle antioxidant boost that dogs absolutely love the taste of.

Immune Support

Superfood

Superfruit

Blueberry

Freeze-dried whole NZ blueberries bursting with anthocyanins and antioxidants. Supports cognitive health, gut health, and a strong immune system.

Gut & Cognitive Health

Our Formulation

Every meal is different.
Purposefully.

Each Purebowl meal is made with a unique blend of ingredients — no two recipes are the same. Our meals are carefully formulated by a qualified canine nutritionist to support every dog, at every life stage.

Novel Protein Recipes

Some of our recipes are crafted with novel proteins — ingredients your dog is unlikely to have eaten before. Designed with allergies in mind, these meals are a great option for dogs that react to common proteins like chicken or beef.

Low Fat Options

We offer low fat meal formulations designed for dogs that need to manage their weight, support a healthy pancreas, or simply thrive on a lighter diet — without compromising on taste or nutrition.

Sensitive Skin Support

Specially developed meals for dogs with sensitive or reactive skin. Formulated with skin-nourishing ingredients and free from common irritants — to help soothe from the inside out.

Dog weight	Freeze-dried / day	Water to add	Raw equiv.
2–4 kgToy / Chihuahua	20g	80g	100g
5–8 kgShih Tzu / Pom	35g	140g	175g
9–15 kgBeagle / Spaniel	60g	240g	300g
16–25 kgStaffy / Border Collie	90g	360g	450g
26–35 kgLab / Golden Retriever	120g	480g	600g
36–45 kgRottweiler / Husky	150g	600g	750g
46–60 kgGreat Dane / Mastiff	200g	800g	1.0kg

Tip: Based on ~2% of ideal body weight in raw food per day. Adjust up or down based on your dog's energy and body condition.
How to rehydrate: Measure your amount, add warm water, stir and let sit for 3 minutes. Serve fresh.

What a product!

This is literally a lifesaver for our big boy who has been so miserable with allergies. We have tried everything, not only does he absolutely LOVE it, but no reactions. One happy big baby, and very, very happy owners.

Looks exactly like the picture!

I trialled Purebowl because I was home cooking for my Beardie which was expensive, time consuming and becoming a bit of a headache trying to figure out the right quantities etc. Purebowl has been amazing! My girl laps it up every time and loves all the flavours. I am so happy knowing that she is getting good quality food with all the nutrients she needs to thrive. Her sensitive tummy has been great and her bowel motions are the best they've ever been! It is so simple and such a lovely variety of food. No more messy, time consuming batch cooking for me! I have also put my mother and friend onto it for their little dogs and they are absolutely loving it too. For smaller dogs we've found it easier to break up the serving into smaller pieces while dry before adding the water and also look out for the pumpkin seeds as they can stay quite hard which isn't ideal for the smaller dogs... They are my only complaint really! 100% recommend*****

New fav!

Wow, the Toby gets consumed in record time. Nothing is left in the bowl. This is the favourite one so far. Poppy really does love the Toby!

Yum!

My dogs are obsessed!

Worth every penny

This has been a game changer for my boy. I've never seen him so excited for his food. He literally licks his bowl all around the floor to make sure he gets every last speck!

The Starter Pack